A Swedish designer looking for a job in the fashion industry. Just finished two year studies at Nordic School of Design. Loves knitwear a little bit more than everything else. This is my online portfolio where I show my work and process.
The task was to build a new menswear shoe brand and concept for a Swedish e-commerce site to be launched a/w 14.
As a designteam me and my five classmates went through everything you would do at a regular design office.
In addition to the sketching I focused on the graphic profile with logo and branding and we all together worked with the target customer and three trend themes we felt were strong for that customer this particular season.
A three day course in shoe-making. Making patterns from scratch and sewing the upper of shoes. One lace up boot, one zipper boot and one shoe of our own choice. My choice, to make the upper for a pair of wooden platforms I had made two years prior.